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BMW

BMW is a German automobile, motorcycle and airplane engine manufacturing company that was founded in 1916 and is located in Munich, Germany. It is by far one of the most respected brands in the history of automobile manufacturers and is one of the best-selling automobiles in the world. The special fascination for the BMW lies not only in its products and technology, but also in the company’s history that has been written by inventors, pioneers and brilliant designers. Today the company has 31 production and assembly facilities in 14 countries as well as a global sales network.

Because BMW came into existence during World War I, BMW was heavily involved with making plane engines and other parts. After the war, German companies were banned from producing any type of war related planes so the company shifted to motorcycles and then automobiles in 1928. The first car produced by BMW was under the Dixi badge, here is what it looked like:

BMW

The company has come a long way since the Dixi and the four-cylinder building of the BMW's headquarters in Munich pays tribute to the legacy of the company. Many people think that the logo is derived from a spinning propeller but it is really made up of the colors of the flag of Bavaria which is blue and white. But how about that distinctive, iconic grille, how did that come about. Well you will be interested to find out that the “kidney” grille has been around for a lot longer than you would think because it debuted on the 1933 BMW 303. In the late 1950’s BMW and Mercedes-Benz almost became a single company but the shareholders and even employees helped buyback enough shares to prevent the merger and we have all benefitted from that turn of events. Just take a look at the BMW 3-series for evidence that BMW makes the “ultimate driving machine”, their slogan for over 35 years.

BMW

Here’s a fun fact:

The designer, Giorgetto Giugiaro who designed BMW's M1, is the same designer who also created the Yugo, which was touted to be the worst car of the millennium.

So, we are in agreement that BMW is synonymous with luxury and opulence but how does it stack up against the competition, let’s take a look by comparing the BMW 3-series to others in this class:

Specification 2018 Audi S4 2018 BMW 3-Series 2018 Lexus IS 2018 Mercedes-Benz C-Class Winner
Fuel Economy (city) 21 mpg 24 mpg 22 mpg 24 mpg
Fuel Economy (Highway) 30 mpg 35 mpg 32 mpg 33 mpg BMW
Front Leg Room (in) 41.3 42 44.8 41.7 Lexus
Front Head Room (in) 38.9 40.3 38.2 40.9 Mercedes
Passenger Capacity 5 5 5 5 Mercedes
Front Shoulder Room (in) 55.9 55.1 55.9 55.3
Wheelbase (in) 111.2 110.6 110.2 111.8 Mercedes
Length, Overall (in) 186.8 182.5 184.3 184.5 Audi
Height, Overall (in) 55.3 56.3 56.3 56.8 Mercedes
Trunk Volume (ft³) 13 13 10.8 12.6 BMW
Disc - Rear (Yes or No ) Yes Yes NA NA
Disc - Front (Yes or No) Yes Yes NA NA
Brake ABS System 4-Wheel 4-Wheel 12.2 11.8
Fuel Tank Capacity, Approx (gal) 15.3 15.8 17.4 17.4 Lexus
Steering Type Rack-Pinion Rack-Pinion 34.2 35.3
Base Curb Weight (lbs) 3858 3295 3583 -
SAE Net Horsepower @ RPM 354 @ 5400 180 @ 5000 241 @ 5800 241 @ 5550 Audi
Engine Type Intercooled Turbo Premium Unleaded V-6 Intercooled Turbo Premium Unleaded I-4 Intercooled Turbo Premium Unleaded I-4 Intercooled Turbo Premium Unleaded I-4
Fuel System Gasoline Direct Injection Gasoline Direct Injection Gasoline Direct Injection Gasoline Direct Injection
Displacement 3.0 L/183 2.0 L/122 2.0 L/122 2.0 L/121 Audi
Trans Description Cont. Automatic w/OD Automatic w/OD Automatic w/OD Automatic w/OD
Drivetrain All Wheel Drive Rear Wheel Drive Rear Wheel Drive Rear Wheel Drive
Suspension Type - Front Multi-Link Strut Double Wishbone Strut
Suspension Type - Rear Multi-Link Multi-Link Multi-Link Multi-Link
Tons/yr of CO2 Emissions @ 15K mi/year 7.4 6.3 6.8 6.6 BMW

As you can see from the table that the BMW is not the leader in every category but it leads the pack where it counts. If you measure your vehicles based on overall quality, attention to detail, workmanship, safety and dependability, then you cannot do better than the BMW with its iconic grille, need we say more?



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325xi 328d 328i 328i GT 328ic 328is 330ci 330e 330i 330i GT 330xi 335i 335i GT 340i 340i GT 428i 430i 435i 440i 524td 525i 525i (European) 528D 528e 528i 528i (European) 530e 530i 530i (European) 533i 535d 535i 535i GT 540i 545i 550i
550i GT 630CSi 633CSi 633CSi (European) 635CSi 635CSi (European) 640i 640i GT 645ci 650i 732i (European) 733i 733i (European) 735i 735i (European) 735il 740e 740i 740il 745i 745i (European) 745li 750 ActiveHybrid 750i 750il 750li 760li 840ci 850ci 850CSi 850i ActiveHybrid 3 ActiveHybrid 5 ActiveHybrid 7 ActiveHybrid e Alpina B6
Alpina B7 Bavaria Gran Coupe i3 i8 L6 L7 M Coupe M Roadster M1 M2 M235i M240i M3 M4 M5 M540i M540i (European) M550i M6 M760i M850i X1 X1 xDrive28i X2 X3 X4 X5 X5 M X6 X6 M X7 Z3 Z4 Z8

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