There are a lot of things to consider every time you bring a new customer into your shop. You didn’t just have to do great work to attract the customer, but now you have to understand them, and make sure you over-deliver on expectations. It’s hard enough already that you have to run your shop every day. For repair shops, amazing customer service is the foundation to a long-term relationship with customers. If there is no reason for your customer…
Perhaps its our society’s aversion for the word “balding,” but studies have shown that Americans don’t know how to tell when their tires are going bad. This is concerning for many safety reasons, but it also shows how much consumers rely on the expertise of their local mechanics. Truth be told, if drivers didn’t take their cars in for oil changes, they’d most likely never know to check out the health of their tires. Take it for what it’s worth,…
Only a few short years ago, auto repair shops garnered more customers in the traditional way. They did great work, made customers happy, and paved the way for customer referrals and word of mouth. These days, everything is quite different. The internet is flooded with social network recommendations, directory services, and review sites that are used by all types of customers looking for the best options. Because of this, tech-savvy shops with decent advertising budgets have the ability to steal…
As a proprietor of an automotive repair shop, you deal with a lot. You don’t just have to work on cars, but you also have to worry about bringing in customers – and even further than that – make sure they leave your shop satisfied. Throw in some administrative stuff, managing a team, ordering parts, and staying safe and compliant, and it’s easy to get overwhelmed. Well, let’s take a moment to take a deep breath and take in some…
Allow me to tell you a story about the man that is constantly trying to do too much. For starters, he’s one of those guys that is always on the move. He moves quickly, multi-tasks, and sometimes doesn’t look to see where he is going. This is a man that doesn’t ask for help even though he is noticeably overwhelmed. His peers ask if they can assist him, but he continues to stick to the same routine. He works hard…
While some people are willing to change their own oil, or even change their brake pads, most car owners turn to professionals when their vehicles need something more complex. Whether you’re scared, or just don’t know where to start, today there is an abundance of resources to help you repair your own car, and save hundreds of dollars in the process. Auto forums and video tutorial hubs like YouTube provide step-by-step instructions on how to perform almost any Do-It-Yourself auto…
Any car repair project, whether mechanical or cosmetic, can turn into a real nightmare when you’re dealing with the dealership, or even with an independent mechanic. While most mechanics are honest, many shops rely on the information asymmetry between themselves and their customers to line their pockets. We recently came across a customer story that we thought would be beneficial for car owners in this predicament to hear. The customer owns a 1996 Volvo 850. Unfortunately, she broke off her…
With some simple tools, the right knowledge, and the right parts, anybody can perform basic repairs and save hundreds of dollars per year. Follow these simple instructions to get started 1. Light Bulb Replacement Replacing a light bulb in your vehicle is usually a quick procedure that typically doesn’t require any tools at all. First, refer to your owner’s manual or inquire at a local auto parts store about the appropriate replacement bulb. Once you have the bulb, open up…