Mercedes-Benz has decided to dive head first into the electric car space. With their eyes on Tesla, they’ve unveiled a new luxury electric vehicle that is slated for release in 2021. The name of the model is the EQC, and based on what we know now, it looks fantastic!
Production of the EQC begins in early 2019 after a $12 billion investment from Mercedes’ parent company, Daimler. According to the Daimler CEO, “There is no alternative to betting on electric cars, and we’re going all in. It is starting right now.”
Mercedes has joined the myriad of auto manufacturers that feel similarly. It feels as if we write a new news article about another car maker that is “going all in” on electric. I guess this was always inevitable, but at this point, Mercedes almost seems behind the curve on this.
Of the other cars being released in the space, there is the Porsche Taycan, the Audi E-tron, and the Jaguar I-Pace (all of which we’ve written about in the past). All of these companies seem to be putting pressure on Tesla simultaneously. It’s as if consumers should wait this out and see who ends up making the best car for the best price. After all, if owning an electric vehicle is imminent, why get in too early?
Traditional luxury manufacturers don’t necessarily have a technological foundation, so companies like Mercedes are trying to capture some of the tech glamor that Tesla has right now. From the above picture, Mercedes is taking a page out of Tesla’s book of simplicity. Clean lines, empty space, and plenty of storage space appears to be what makes up the car’s interior.
This EQC, which is roughly the size of the brand’s popular GLC SUV, features a range of over 280 miles and accelerates to 62 mph in as little as 5.1 seconds. For reference, Tesla’s Model X has a range of 237 miles.
Bans on Combustion
Adopting electric vehicles isn’t just a move to satisfy customer demand. It’s also a must for carmakers that are facing an increase in oversight of emission standards across the globe. Some countries, as we’ve reported in the past, are even looking to ban combustion engines over the next decade.
A fleet of electric cars also helps companies like Daimler move beyond concerns over diesel. Recently, Germany’s Transport Ministry forced the recall of 774,000 cars over rumors that they featured suspect software.
Even as Mercedes looks at taking some of Tesla’s market share, the company has nothing but respect for Elon Musk and his ambitions.
“It should be a fun competition to watch,” they said. I couldn’t agree more.